OnePlus has unveiled Project Starlight, an ambitious initiative with an investment of Rs. 6000 crores, including Rs. 2,000 crores over the next three years. This project aims to enhance product innovation, improve customer service, and introduce features specifically designed for Indian users.
What is Project Starlight?
Project Starlight focuses on three key areas:
- Durability: Enhancing device quality to ensure longevity.
- Customer Service: Expanding and improving support options.
- India-Specific Features: Designing functionalities tailored to the needs of Indian users.
Enhanced Durability with Cutting-Edge Technology
OnePlus plans to set new benchmarks for device durability by introducing advanced display technologies:
- DisplayMate A++ Display: The upcoming flagship device will feature the world’s first A++ display with a 2K 120Hz ProXDR screen. This display will offer exceptional clarity, brightness, and vivid colors, even under direct sunlight, with a peak brightness of 4500 nits.
- Green Line Worry-Free Solution: To tackle the common green line issue in AMOLED displays, OnePlus will add a protective layer, enhance hardware testing, and offer a lifetime warranty on devices.
Improving Customer Service
OnePlus is making significant strides in customer support:
- Service Center Expansion: A 22% increase in service centers has already been achieved, with plans for a 50% growth by mid-2026.
- Enhanced Online Support: Customers can now access hotline support, WhatsApp assistance, and live chat services. Training for technical staff will also be improved for faster resolution.
- Better Retail Experience: Half of OnePlus’s flagship stores will be upgraded, with improved services in third-party retail outlets.
India-Specific Features
Acknowledging India’s unique needs, OnePlus is introducing:
- 5.5G Connectivity: The OnePlus 13 series will deliver 5.5G connectivity, offering speeds 380% faster than current networks.
- Steady Connect: A new feature enabling strong Bluetooth connections up to 360 meters away, even in crowded places like gyms or metro stations.
OnePlus’s Vision for India
With Project Starlight, OnePlus reaffirms its commitment to Indian users. The company is focusing on solutions that cater to India’s challenging conditions, such as heat, humidity, and heavy device usage.
Robin Liu, CEO of OnePlus India, stated:
“At OnePlus, we are deeply committed to understanding and addressing the unique needs of our Indian users. Project Starlight reflects our dedication to providing devices that serve reliably for years. India remains a top priority for us globally, and we continue to strive to earn the trust and affection of our Indian community.”
This initiative positions OnePlus as a leader in India’s technology landscape, combining innovation with user-focused solutions.
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